Optimost Sold for $52M

As most of you probably know I am an employee of Optimost at our New York City Headquarters. This week we announced our merger with InterWoven, an acknowledged global leader in content management solutions.

Optimost is truly the premier multivariate and content targeting company. We are going to fill the gap InterWoven needs, providing best of class multi-variable testing and content targeting.

I must admit, my LinkedIn message box exploded from various friends and business associates asking about my comments on the merger. Let's face it, I've worked with Optimost about 1 year and it's been amazing. The company is growing at a remarkable rate and this merger was no surprise for me. It was only a matter of time before it happened.

This is going to allow us to go to the next level, tap into the existing 4,000 client base InterWoven has, and tap into the resources this company already has in place.

Exciting times are ahead for InterWoven and Optimost and in this vertical in general and I'm excited to be in the position I'm in.

Stay tuned for updates.

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