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E-mail Marketing
Since I started WeekendOasis.net I've sent quarterly e-mail's out to potential guests that inquired, but never booked. I started with ConstantContact.com. Great program, but my list is large and it was pricey. I only sent 4 e-mails per year. That started making the cost per individual e-mail quite high.
Next, I went to GoDaddy. A little cheaper but the UI was horrible. I feel like GoDaddy simply brought in a vendor and could care less about the UI.
Now, I'm using MailChimp. It truly is brilliant! Since I don't send e-mails frequently I'm on the pay as you go plan. I spend a few bucks, get the credits, and send the e-mail. They have an amazing UI, great templates and features, and I love the built in QA feature to ensure your e-mail will load in multiple e-mail apps.
Keep up the good work www.MailChimp.com
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